About Us

About Pinpoint Solutions

Pinpoint Solutions was founded by Rick in 1994 to provide enterprise wide applications for the insurance industry, including underwriting, claim processing, call center customer support and actuarial analytics, which leveraged it’s flagship product ProfitCube, an extremely multidimensional actuarial analysis reporting solution for both rate making and reserving used in personal and commercial lines of insurance both in the US and International insurance markets.

Since then, Rick and Pinpoint have provided CIO & CTO Services to companies in the Financial Services and Healthcare industries, including focus on Cloud Migration, building customized new enterprise-wide platforms, enhancing software development lifecycle quality and throughput, implementing operational and advanced data analytics, data governance and comprehensive CRM complexes.

About Rick Baff

Rick Baff is a result driven hands-on IT executive and entrepreneur with a unique combination of technology skills, business acumen and 35+ years’ experience developing enterprise software solutions.

Extensive experience successfully creating, motivating, and leading IT teams to define, design, build and support complex enterprise-wide Cloud based IT solutions for the financial services, insurance, healthcare and SMB markets.

Deep expertise in data analytics and reporting across the enterprise and complexity spectrum.

Rick has a BA International Relations from Lehigh University, an MBA in Finance from Columbia University, and an MPA in Energy Economics & Renewable Energy from NYU.  (Link to Rick’s LinkedIn profile)